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CAREER
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BACKGROUND
In 2012, I helped to create the DalaliD brand on social media, which I managed until December 2022. Over 10 years, I have helped Dalal Al-Doub gain 3 million followers on Instagram, work with the biggest names in the fashion and makeup industry, launch a bakery, and establish an eponymous company.
For the first few years, I took Dalal’s photos, drafted her Instagram captions, negotiated business deals, reviewed contracts, designed her websites, prepared her for interviews and live appearances, and guided her through sensitive social moments.
When Dalal launched her company in 2018, I became an employee. By then, other people were taking her photos, designing her websites, reviewing her business contracts, and negotiating her deals. Therefore, the company hired me as a Public Relations Consultant, where I carried on the work of maintaining the brand's integrity.
I continued to prepare Dalal for interviews and live appearances and to coach her through sensitive social moments. In addition, I drafted the vision and mission statements for the company and its branches, ensuring that all the new business ventures and products cohere with the company’s core values. For example, I wrote the concepts, item names, and/or descriptions of Tres Biege, Ambrette, Trend-Driven, Vterra, DalaliD’s Perfumes, Bricolage, arc, and To The Nines (the Social Media Agency).
For the first few years, I took Dalal’s photos, drafted her Instagram captions, negotiated business deals, reviewed contracts, designed her websites, prepared her for interviews and live appearances, and guided her through sensitive social moments.
When Dalal launched her company in 2018, I became an employee. By then, other people were taking her photos, designing her websites, reviewing her business contracts, and negotiating her deals. Therefore, the company hired me as a Public Relations Consultant, where I carried on the work of maintaining the brand's integrity.
I continued to prepare Dalal for interviews and live appearances and to coach her through sensitive social moments. In addition, I drafted the vision and mission statements for the company and its branches, ensuring that all the new business ventures and products cohere with the company’s core values. For example, I wrote the concepts, item names, and/or descriptions of Tres Biege, Ambrette, Trend-Driven, Vterra, DalaliD’s Perfumes, Bricolage, arc, and To The Nines (the Social Media Agency).
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I co-established Vterra, a plant-based, processed-sugar-free, vegan bakery in Al-Hamra Tower in 2018 with Dalal, Mimi, and Hamed, and sold my shares in 2022.
I resigned from the company in 2022 when I completed an ICF-accredited coaching program (Coach Training Alliance’s Certified Coach Program). The training helped me recognize the boundaries between coaching, training, mentorship, management, teaching, and consulting.
Thus, I resigned from the company to focus on growing my skills and business as a creative writing teacher and creativity coach.
As a career coach, I provide a practical framework for creatives to recognize their authentic desires, unleash their potential, and make a living doing what they love. |
CAREER COACHING TRACKS
We can develop the practical framework wherever you are in your entrepreneurial journey. The aim is to enjoy the whole process of turning your hobby into a business and to fully savor your talents.
In a Regular Track, clients receive:
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In an Expedited Track, clients receive:
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I CAN COACH YOU THROUGH
- Tracking expansive and limiting desires
- Reflecting on your values and staying connected to your deeper WHYs
- Becoming more strategic as well as resilient by reframing what mistakes and changes mean to you
- Developing a personalized system to help differentiate between helpful and harmful thoughts
- Preparing your work space and organizing your notes, resources, and apps
- Breaking down large projects into small, manageable tasks and adding them to a comprehensive calendar
- Creating SMART Goals for your hobby (Specific, Measurable, Achievable, Relevant, and Time-Bound)
- Categorizing your To-Do-Lists (Creative, Physical, Spiritual, Social, etc.) and maintaining life/work balance
- Practicing mindfulness or developing new systems for self-care that will prioritize your mental and physical health
- Fostering a support network to help you stay disciplined
- Attending to life’s challenges while staying focused on your academic goals
- Tracking your reinforcing moments and celebrating your wins
Each session follows the client's own agenda.
And packages are renewable for clients who need more time with me.
FEE
- A Regular Coaching Track costs: 720 KD (60 KD per session).
- An Expedited Coaching Track costs: 390KD (65 KD per session).
- Invoices must be paid in full before our first call.
- If you decide on a monthly retainer arrangement, please process the payment on the 1st of each month.
- Pre-paid session work never expires. If you choose to pause session work before we’ve completed the number of sessions you’ve paid for, you can use them later.
- I accept payments through PayPal, bank transfer, and Upayment.
- Please budget for this investment and make sure funds are available on time. I do not accept late payments.
The aim of a coaching relationship is a dynamic forward, moving energy as client and coach focus positively on the client’s visions and goals.
WHAT IS COACHING
Liberation from Limited Thinking
Coaching helps people improve their lives, not in the sense of “perfectionism,” but rather in the sense of becoming more familiar with their core values: the set of principles that bring authentic fulfillment to their lives, which makes them kinder parents, more attentive partners, more dedicated writers or painters or musicians or YouTubers, and so on.
These values help us tap into the will to stand up for ourselves, our beliefs, our loved ones, and our community.
It must also be stated that coaching isn’t positive affirmation or putting on a fake smile and never experiencing the shadow self or negative emotions and troubling thoughts.
Instead, coaching is a process of cognitive restructuring accompanied by real changes over several months.
It provides the framework to encourage and support people to get out of their own heads and to begin gradually building the life they aspire to live by transforming into the people they long to become.
At the end of the day, a successful coaching relationship is an empowering one.
Clients should complete a package feeling that they have accomplished goals, transformed some of their limiting beliefs, and relished in more fulfillment and blessings along the way.
How do Coaches Achieve Their Aims?
What is Gained from Meaningful Questions?
By asking meaningful questions, coaches:
What Do You Get From Working With a Coach?
As a support system, coaching provides the client with:
Coaching helps people improve their lives, not in the sense of “perfectionism,” but rather in the sense of becoming more familiar with their core values: the set of principles that bring authentic fulfillment to their lives, which makes them kinder parents, more attentive partners, more dedicated writers or painters or musicians or YouTubers, and so on.
These values help us tap into the will to stand up for ourselves, our beliefs, our loved ones, and our community.
It must also be stated that coaching isn’t positive affirmation or putting on a fake smile and never experiencing the shadow self or negative emotions and troubling thoughts.
Instead, coaching is a process of cognitive restructuring accompanied by real changes over several months.
It provides the framework to encourage and support people to get out of their own heads and to begin gradually building the life they aspire to live by transforming into the people they long to become.
At the end of the day, a successful coaching relationship is an empowering one.
Clients should complete a package feeling that they have accomplished goals, transformed some of their limiting beliefs, and relished in more fulfillment and blessings along the way.
How do Coaches Achieve Their Aims?
- Listening deeply
- Asking powerful questions
- Setting up strong support systems
What is Gained from Meaningful Questions?
By asking meaningful questions, coaches:
- Focus the client on possibilities
- Move a client beyond their automatic responses and into their creative process
- Help clients unearth and express their authentic desires
- Allow the client to hear their own answers out loud, which is a process that facilitates growth
What Do You Get From Working With a Coach?
As a support system, coaching provides the client with:
- An accountability partner
- Safe opportunities for meaningful dialogue
- New perspectives and expanded options
- Inspiration and motivation
- Potential solutions
- Next steps and strategies for a balanced future
