BACKGROUND

In 2012, I helped fashion @DalaliD's social media presence and managed it until December 2022. Over ten years, I helped Dalal Al-Doub gain three million followers on Instagram, collaborate with the biggest names in the fashion and makeup industry, launch a bakery, and establish her eponymous company.
During the first few years, I took Dalal's photos, drafted her Instagram captions, negotiated business deals, reviewed contracts, designed her websites, prepared her for interviews and live appearances, and guided her through sensitive social moments.
When Dalal launched her company in 2018, I signed on as an employee and started receiving a salary for work I had previously offered free of charge. Meanwhile, other people were hired or contracted to take her photos, design her websites, review her business contracts, and negotiate her deals, so the company hired me as a Public Relations Consultant and I continued to maintain the brand's cohesion.
Between 2018-2022, my tasks included preparing Dalal for interviews and live appearances, coaching her through sensitive social moments, drafting the vision and mission statements for the company and its branches, and ensuring that all new business ventures and products were in line with the company's core values.
For example, I wrote concepts, product names, and descriptions for Très Biege, Ambrette, Trend-Driven, Vterra, DalaliD's Perfumes, Bricolage, arc, and To The Nines (the Social Media Agency).
In addition, I co-established Vterra, a plant-based, processed-sugar-free, and vegan bakery in Al-Hamra Tower in 2018 with Dalal, Mimi, and Hamed, and sold my shares in 2022.
Finally, in 2022, I enrolled in an intensive life coaching program (Coach Training Alliance) and learned about the differences between all the roles I had been playing: coach, consultant, mentor, manager, copywriter, teacher, and friend.
I resigned in December 2022 to focus on growing as a creative writing teacher and a creativity coach.
During the first few years, I took Dalal's photos, drafted her Instagram captions, negotiated business deals, reviewed contracts, designed her websites, prepared her for interviews and live appearances, and guided her through sensitive social moments.
When Dalal launched her company in 2018, I signed on as an employee and started receiving a salary for work I had previously offered free of charge. Meanwhile, other people were hired or contracted to take her photos, design her websites, review her business contracts, and negotiate her deals, so the company hired me as a Public Relations Consultant and I continued to maintain the brand's cohesion.
Between 2018-2022, my tasks included preparing Dalal for interviews and live appearances, coaching her through sensitive social moments, drafting the vision and mission statements for the company and its branches, and ensuring that all new business ventures and products were in line with the company's core values.
For example, I wrote concepts, product names, and descriptions for Très Biege, Ambrette, Trend-Driven, Vterra, DalaliD's Perfumes, Bricolage, arc, and To The Nines (the Social Media Agency).
In addition, I co-established Vterra, a plant-based, processed-sugar-free, and vegan bakery in Al-Hamra Tower in 2018 with Dalal, Mimi, and Hamed, and sold my shares in 2022.
Finally, in 2022, I enrolled in an intensive life coaching program (Coach Training Alliance) and learned about the differences between all the roles I had been playing: coach, consultant, mentor, manager, copywriter, teacher, and friend.
I resigned in December 2022 to focus on growing as a creative writing teacher and a creativity coach.
As a career coach, I provide a practical framework for creatives to recognize their authentic desires, unleash their potential, and make a living doing what they love. |
CAREER COACHING TRACKS
In a Regular Track, clients receive:
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In an Expedited Track, clients receive:
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I CAN COACH YOU THROUGH
- Tracking expansive and limiting desires
- Reflecting on your values and staying connected to your deeper WHYs
- Becoming more strategic as well as resilient by reframing what mistakes and changes mean to you
- Developing a personalized system to help differentiate between helpful and harmful thoughts
- Preparing your workspace and organizing your notes, resources, and apps
- Breaking down large projects into small, manageable tasks and adding them to a comprehensive calendar
- Creating SMART Goals for your hobby (Specific, Measurable, Achievable, Relevant, and Time-Bound)
- Categorizing your To-Do-Lists (Creative, Physical, Spiritual, Social, etc.) and maintaining life/work balance
- Practicing mindfulness or developing new systems for self-care that will prioritize your mental and physical health
- Fostering a support network to help you stay disciplined
- Attending to life's challenges while staying focused on your academic goals
- Tracking your reinforcing moments and celebrating your wins
Each session follows the client's own agenda.
And packages are renewable for clients who want more time with me.
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#TEDxCanadianUniversityDubai, 2017
“The Beauty of Friendship” provides tools to strengthen bonds between friends. Canadian University Dubai, UAE. |
FEE
- A Regular Coaching Track costs: 720 KD (60 KD per session).
- An Expedited Coaching Track costs: 390 KD (65 KD per session).
- Invoices must be paid in full before our first call.
- If you decide on a monthly retainer arrangement, please process the payment on the 1st of each month.
- Pre-paid session work never expires. If you choose to pause session work before we've completed the number of sessions you've paid for, you can use them later.
- I accept payments through PayPal, bank transfer, and Upayment.
- Please budget for this investment and make sure funds are available on time, since I do not accept late payments.
The aim of a coaching relationship is to create dynamic, forward-moving energy as the client and coach focus positively on the client's visions and goals.
WHAT IS COACHING
Liberation from Limited Thinking
Coaching helps people improve their lives, not in the sense of “perfectionism,” but rather in the sense of becoming more familiar with their core values: the set of principles that bring authentic fulfillment to their lives, which makes them kinder parents, more attentive partners, more dedicated writers or painters or musicians or YouTubers, and so on.
These values help us tap into the will to stand up for ourselves, our beliefs, our loved ones, and our community.
It must also be stated that coaching isn’t positive affirmation or putting on a fake smile and never experiencing the shadow self or negative emotions and troubling thoughts.
Instead, coaching is a process of cognitive restructuring accompanied by real changes over several months.
It provides the framework to encourage and support people to get out of their own heads and to begin gradually building the life they aspire to live by transforming into the people they long to become.
At the end of the day, a successful coaching relationship is an empowering one.
Clients should complete a package feeling that they have accomplished goals, transformed some of their limiting beliefs, and relished in more fulfillment and blessings along the way.
How do Coaches Achieve Their Aims?
What is Gained from Meaningful Questions?
By asking meaningful questions, coaches:
What Do You Get From Working With a Coach?
As a support system, coaching provides the client with:
Coaching helps people improve their lives, not in the sense of “perfectionism,” but rather in the sense of becoming more familiar with their core values: the set of principles that bring authentic fulfillment to their lives, which makes them kinder parents, more attentive partners, more dedicated writers or painters or musicians or YouTubers, and so on.
These values help us tap into the will to stand up for ourselves, our beliefs, our loved ones, and our community.
It must also be stated that coaching isn’t positive affirmation or putting on a fake smile and never experiencing the shadow self or negative emotions and troubling thoughts.
Instead, coaching is a process of cognitive restructuring accompanied by real changes over several months.
It provides the framework to encourage and support people to get out of their own heads and to begin gradually building the life they aspire to live by transforming into the people they long to become.
At the end of the day, a successful coaching relationship is an empowering one.
Clients should complete a package feeling that they have accomplished goals, transformed some of their limiting beliefs, and relished in more fulfillment and blessings along the way.
How do Coaches Achieve Their Aims?
- Listening deeply
- Asking powerful questions
- Setting up strong support systems
What is Gained from Meaningful Questions?
By asking meaningful questions, coaches:
- Focus the client on possibilities
- Move a client beyond their automatic responses and into their creative process
- Help clients unearth and express their authentic desires
- Allow the client to hear their own answers out loud which helps them develop keener gut instincts and strengthens their memories
What Do You Get From Working With a Coach?
As a support system, coaching provides the client with:
- An accountability partner
- Safe opportunities for meaningful dialogue
- New perspectives and expanded options
- Inspiration and motivation
- Potential solutions
- Next steps and strategies for a balanced future
Schedule a Discovery Call by filling out the form below to discuss your project and timeline. |